Use keywords people will actively use to find your content.Since this element is now more prominent, it’s important to clearly communicate what viewers can expect to see from your brand on Pinterest. The description is now shown in larger font, separate from the website URL and location. Let’s break down the steps required to update and optimize for growth. Perfecting Pinterest SEO Optimize Your ProfileĮarlier this year, Pinterest introduced new profiles to everyone using the platform. Leveraging the power of Pinterest SEO establishes the foundation for sustained success on the social network. Pinterest is a powerful platform that is continuing to grow. The algorithm determines the quality of the pin, rates the pin, assigns interests, and places the content in front of people who are looking for it. So instead of seeing the newest pins first, you’ll see the best pins first. This algorithm allows you to see the best pins for your specific search phrase. Like other search engines, Pinterest has its own search algorithm called “Smart Feed”. With an increasing number of users, Pinterest SEO is becoming essential for digital marketers to master.īefore diving into the details of perfecting Pinterest SEO, it’s important to understand how the platform works. Pinterest is no longer just a social media site but should be considered a search engine, with over 478 million active users looking for inspiration and fresh ideas each month.
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